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I Wonder Why...?

I will be writing about aspects of Spanish history and their traditions. I am a very curious person and have always needed to know "why" they do it, and "how" it came about. So over the years while living in Spain I have made a conscious effort to discover "el porque de las cosas" and I will be sharing them with you. I hope you find it as fascinating as I do.

The Worlds Most Iconic Sweet
15 March 2019 @ 19:53

Up until the late 1950s, sweets were different shapes and colours. But children, being children, would pop them in and out of their mouths regularly to examine them, to talk to friends, to hide them from parents or to put them in their pockets for later. This meant that kids and sweets were a messy mix.

 In 1958 Enric Bernat created a universally appealing sweet that would make kids and parents happy.

In the early 1950s, Bernat worked for an apple jam factory called "Granja Asturias". After he proposed the idea of making lollipops, the investors left so Bernat took over the company in 1958. He built the production machines and sold a striped bonbon on a wooden stick for one peseta each.

Bernat’s original idea was a piece of candy on a fork. After several experiments with small forks, Bernat saw the opportunity for production on a larger scale. Before the first Chupa Chups lollipop hit the market, however, the fork was substituted with a wooden stick as a safer and less expensive alternative

Bernat got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets. Bernat felt that at that time, sweets were not designed with the main consumers — children — in mind. Shopkeepers were instructed to place the lollipops near the cash register within reach of children's hands, instead of the traditional placement behind the counter and Chupa Chups stood out from other sweets with displays that were cute, curious and creative.


At first, he decided to call it “GOL”, imagining the sweet was a bit like a football and an open mouth was a bit like a football net.

But it wasn’t quite catchy enough, so he hired an advertising agency to come up with a creative new name for him, Chups.

Then, consumers stepped in. The catchy jingle used to market Chups proved so successful, that it changed the name of the sweet! 

Get something sweet to lick, lick, lick, like a Chups.

Get something sweet to lick, lick, lick, like a Chups.

It’s so round and it lasts so long.

“Lick, lick lick a Chups”     [“Chupa, chupa, chupa Chups”]

 

 

Sales of Chupa Chups lollipops abroad prompted the need for a modernised wrapper design. For this important task, a visit was paid to Salvador Dalí, who, in less than an hour created the famous daisy logo. He also changed the logo to only two colours and insisted that his logo be positioned on top of the lollipop so that it could be seen perfectly from every angle. This very logo is still pretty much the logo in use today. And these little changes made it iconic.

In 1988 it was revamped a little and that is the design that has stuck till today. Bright, cheerful and unique, it has proven universally popular with the public. It has become the definitive icon for a world famous brand. 

 

 

The Chupa Chups Company was a success. Within five years Bernat's sweets were being sold at 300,000 outlets. After the end of the Francisco Franco dictatorship (1939–75), the self-funded private company went international. In the 1970s the lollipops appeared in Japan and Southeast Asian countries such as Indonesia, Singapore, Philippines and Malaysia, as well as Australia. In the 1980s it expanded to the European and North American markets, and in the 1990s to most Asian countries, including South Korea and China. Nowadays billions of lollipops a year are sold in over 150 countries.



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