I get this a lot of the time, not with electrical goods but other items, to be fair to the store it has to have a cut of date for any expiry of warranty, as in your case 15 days, granted to keep good customer relations perhaps they could have excepted the over time limit of 2 days but you see time has proven that some customers had a problem, lets say from purchase date and didn't bother to return the item and then suddenly thought "Oops better take it back" the store has no way of knowing if this problem is weeks old or days old.
I think you will find its standard shop practise and they didn't single you out, as I said when does a warranty run out, it has to have a time frame, and you're not the only one to buy something to find it breaks a day or so after the time limit is up. Some like to say these things are rigged this way which it certainly looks like sometimes.
If you bought this item with a credit card you just might have had a better chance of getting something done about it, but even the credit card companies do tend to like to stick to the shops rules when they can otherwise they to would be inundated with claims such as yours.