Sustainable Tourism And The Rental Property Market

Published on 16/12/2011 in Renting Your Property

Throughout November 2011 Campaya Holiday Rentals have published a number of articles looking at the Changing Face of Tourism, and in particular how it will effect the holiday property rental market in 2012.

With the market in 2011 driven by the ongoing economic crisis and political unrest some property owners have benefitted while others have been left out.

A common feeling amongst those asked is that of impotence: an inability to predict what 2012 will be like, uncertainty as to where to market their property, and a sense that the ‘old style’ tourism market has changed for ever.

With future tourists reporting a desire to ‘do something different’, to get ‘more for their money’, and “not just sit around on the beach” on their next holidays, the Face of Tourism is without doubt changing.

“Traditionally we have seen holiday property owners renting out their properties to what we would all recognise as ‘traditional tourism’: two weeks of sun, sea and sangria. Many have taken the time to furnish and equip their properties to enhance the holidays of these tourists, but with the changing face of tourism that we are expecting to see in 2012 that may not be enough to make your property stand out attract the more niche minded tourist.” Claus Pedersen, Founder Campaya.

The concept of Sustainable Tourism is not new with the World Tourism Organisation defining it as when development meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future.

Perhaps the most recognisable form of Sustainable Tourism to emerge in recent years is that of Cultural Tourism the subset of tourism concerned with a country or region’s culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements (Wikipedia).

Cultural Tourism gives visitors the opportunity to understand and appreciate the essential character of a place and it’s culture. A far cry from two weeks on the beach doing nothing, but a significant opportunity for the holiday property owner.

TouristsAs Greg Richards said in his Tourism Research and Marketing paper when talking specifically about Cultural Tourism as an example of a successful development: "Culture and tourism were two of the major growth industries of the 20th century, and towards the end of the century the combination of these two sectors into ’cultural tourism’ had become one of the most desirable development options for countries and regions around the world."

Likewise Residential Tourism, a new term for many, which first started to achieve prominence online as far back as 2006.

At the time it was used generally to describe the thousands of families who moved away from their home country each year, but it quickly became the term used to describe second property owners who used the second property for a holiday.

Tempting as it may be to assume that this relates to foreign visitors, it in fact describes equally well those nationals who have a second property.

Take Spain for example. It is common place for a young Spaniard to purchase their first property in the location that they intend to spend their annual vacations and eventually retire. They will rent properties throughout their careers as and where their jobs take them, returning for public holidays, August, long weekends and the like to their second property.

These are as much a residential tourist as the British person who has bought their 'holiday' home in the sun for
frequent visits throughout the year, and eventual retirement.

Sustainable Tourism is generally grouped into three types of tourism (Green, Eco and Rural), and comprises:

  • Adventure
  • Nature
  • Religious
  • Educational
  • Sport
  • Health
  • Recreational
  • Residential Cultural

Campaya have some advice for rental property owners for 2012:

1. Research where your property is located with a view to identifying the varying types of tourism it will attract.

2. Include the relevant keywords in the description for your property.

3. Consider the age profile of future tourists as those with the disposable income AND an interest in a specific niche are more likely to be the older generation (the Natural and Cultural Heritage Report predicts a decline in the under 50 age group and an increase in the over 50 age group by the year 2020)

4. Consider equipping your property with amenities and information relating to specific types of tourism.

 

Written by: Chris Marshall

About the author:

With over 40,000 holiday homes listed on the website, and more being added each day, Campaya has developed rapidly from what stated as a hobby in 2002 for the two founders Claus Pedersen and Claus Sorensen, to one of the most significant holiday rental websites in the market.

Driven by a multicultural team comprising eight different nationalities, Campaya brings a wealth of experience, skill and creativity to the holiday rental market, not least with its innovative approach to advertising.

We have created an easy solution for the payment of your advertisement. You pay when we send an enquiry to you. It’s that simple. No need to worry about monthly or yearly fees. With Campaya you have the choice to decide how much you would like to spend on advertising your holiday rental by setting up a maximum limit within your personal account. For each enquiry delivered to you, the price you pay is only 2€ . If you receive an enquiry that appears to be a spam, you have the choice to reject it.  Visit www.campaya.co.uk for more information.




Right arrow icon Send to friends   Right arrow icon Printer friendly version    Right arrow icon Submit your own article


Comments:

pintor said:
08 January 2012 @ 13:24

Lindsayinspain hits the nail on the head, most people renting out property are holding on to their prices, or in some cases increasing prices without realising that there is a slump in the market.your apartment or villa has to stand out to get noticed, we have been coming to Spainfor the last ten/twelve years and some of the adverts look like you are booking a palace, but when you arrive it can be a tip. One apartment we rented had a beautiful view of the sea and a gorgeous upper sun terrace with BBQ, we found that you needed binoculars to sea the sea and the BBQ was a health hazard, you could have been sick just looking at it!. We never went up on the sun terrace after the first look because the next doors terrace was covered (and I mean covered) in dog poo and stunk awful. IWe love Spain and thankfully these places are few and far between but you,ve got to make an effort in todays market .


pintor said:
08 January 2012 @ 13:23

Lindsayinspain hits the nail on the head, most people renting out property are hlding on to their prices, or in some cases increasing prices without realising that there is a slump in the market.your apartment or villa has to stand out to get noticed, we have been coming to Spainfor the last ten/twelve years and some of the adverts look like you are booking a palace, but when you arrive it can be a tip. One apartment we rented had a beautiful view of the sea and a gorgeous upper sun terrace with BBQ, we found that you needed binoculars to sea the sea and the BBQ was a health hazard, you could have been sick just looking at it!. We never went up on the sun terrace after the first look because the next doors terrace was covered (and I mean covered) in dog poo and stunk awful. IWe love Spain and thankfully these places are few and far between but you,ve got to make an effort in todays market .


Stef (UK) said:
24 December 2011 @ 00:39

We bought an apartment in the Canaries as an 'investment' (sick joke). Intended renting to holidaymakers. Have now been told that illegal to rent as the apartment is classified as 'Residential'. Fellow owners have been fined 18000€. Holiday Rental companies fined 200,000€. Beware!


LindsayinSpain said:
17 December 2011 @ 15:48

Sustainable Tourism is certainly a very important subject, but one that I am not quite sure the writer fully understands. Property owners definitely need to find their niche to stand out in today's busy holiday crowd, but I believe that Sustainability should be present in everything we do as responsible tourism providers, and not something that is just used to provide a bit of marketing kudos. Otherwise quite an interesting article, thanks.

Only registered users can comment on this article. Please Sign In or Register now.

Comment Using Facebook:




Related articles in this category

“The Five Biggest Mistakes to Avoid” when renting out a holiday rental

Evicting Tenants In Spain - Changes In The Law

Good News For Spanish Holiday Home Owners!

Holiday Rentals - The Market is Growing and People are Looking for Something Special

How the New Andalusia Tourist Rental Law Affects You

How To Decide Where To Advertise Your Holiday Home Online

Just Weeks To Go Until Peak Holiday Bookings Season

Making Your Holiday Home Advert Search Engine Friendly

Photographing Your Holiday Home

Regulations Governing Holiday Rentals

Renting Your Property - The Legal Aspects Part 1

Renting Your Property - The Legal Aspects Part 2

Renting Your Property - The Legal Aspects Part 3

Renting Your Property - The Legal Aspects Part 4

Renting Your Property - The Legal Aspects Part 5

Renting Your Property - The Legal Aspects Part 6

Secrets Of Successful Holiday Rentals

September Reflection for Holiday Property Owners

Spanish Properties Must be of a Suitable Standard

Sustainable Tourism And The Rental Property Market

The Myths of Buy-To-Let Property

The Rules for Evicting Tenants in Spain

Top 5 Insider Tips To Optimising Your Rental Adverts To Generate More Enquiries

Top 5 Tips For Writing An Effective Rental Property Description

Top 5 Ways To Use Facebook To Promote Your Holiday Home

Touristic apartments in Valencia region

Click here for a list of all the articles from our magazine 

Spain insurance services


This site uses cookies. By continuing to browse you are agreeing to our use of cookies. More information here. x