Beyond the more famous areas of Spain, such as the Costa Del Sol, different regions of Spain all offer unique landscapes, lifestyles, cuisine and opportunities for exploration. UK and worldwide advertising by the Spanish National Tourist Office emphasises this to the full.
Spain is a country of sleepy villages where the siesta is still observed and wonderful meals are served not before 3pm for lunch and 9pm for dinner. This is traditional Spain - and you don't have to travel far from popular resort areas to find it.
But of course, Spain is also the hustle and bustle of the big, modern cities - with international standard hotels, major art centres and museums. Sporting legacies from the Olympic Games of 1992 as well as the fanatically-followed football teams all add to the mix of non-stop attractions for city breaks or multi-centre visits. Of course, in Spain you will find some of the most dramatic landscapes and seascapes in Europe.
So: here are a set of Top 10 Tips which reflect the best of this fabulous country:
Beaches: From the cosy coves of the Costa Brava to the vast acres of golden sand on the island of Fuerteventura, there is a beach to suit you whether you like a busy resort or a strip of sand near a fishing village.
Nightlife: The Spanish like it long and late and you're more than welcome to join in. Try a traditional flamenco show or the latest sounds on the disco island of Ibiza.
Food: Tapas bars have brought Spanish cuisine to many countries, and you will soon discover it is as varied and delicious as anywhere in Europe. You should not miss a meal of rice-based paella, the Spanish national dish.
Wine: There are wine growing regions all over the country, the best-known being La Rioja in the north. Visit Jerez to see the home of sherry and check out the little known vintages of the Canaries.
Art: Spain has produced world-renowned painters ranging from classical Velazquez to surrealist Picasso. Madrid has some of the finest art museums in the world.
Cities: All the buzz and excitement of the country comes together in the capital, Madrid; and Barcelona, the Olympics city by the sea. Also look at up-and-coming Seville, Valencia and Palma.
Nature: Spain is home to many national parks, such as the Picos de Europa in the north and Donana in the south. Tenerife has Spain's highest peak, Mount Teide.
History: Did you know the Moorish Arabs ruled Spain for seven centuries, and that their legacy includes the fabulous Alhambra Palace in Granada? Palaces and castles abound.
Shopping: Big city stores such as El Corte Ingles rub shoulders with colourful traditional markets. The Canaries are a duty-free zone.
Touring: Hire a car or take your own, and discover the "Real Spain" along the back roads. Touring routes include the White Towns of Andalucia.
There you have it - 10 great reasons for a holiday in Spain - and 10 great reasons to go back for more.