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'Black Friday' in Spain explored: How we plan to shop on 'discount day'
Thursday, November 24, 2022 @ 6:48 PM

SHOPPERS in Spain are planning on making a head-start on their Christmas gift-buying on 'Black Friday', according to research, and will spend an average of more than €200 each on global 'discount day'.

Although some physical stores and online retailers have started their cut-price campaigns early, 'Black Friday' is on November 25, and is likely to see high shopping traffic in person and over the internet.

A survey conducted by Aladinia, which sells 'experiences' packages – such as mini-breaks, spa days and adventures – as gifts, showed 80% of respondents will use the reduced price campaign day to buy as many Christmas presents as possible.

But those interviewed have high expectations: Most will only make purchases, for themselves or as festive presents, if the price tag carries a hefty reduction.

In total, three in 10 will only buy anything at all on 'Black Friday' if they get at least 30% off the usual retail price, whilst 4% say they would only consider parting with their cash if discounts were as high as 70%.

Only 13% would be willing to spend for discounts starting at 10%, and nobody is prepared to shop on 'Black Friday' for prices reduced by any less than this figure.




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