'Black Friday' in Spain explored: How we plan to shop on 'discount day'
Thursday, November 24, 2022 @ 6:48 PM
SHOPPERS in Spain are planning on making a head-start on their Christmas gift-buying on 'Black Friday', according to research, and will spend an average of more than €200 each on global 'discount day'.
Although some physical stores and online retailers have started their cut-price campaigns early, 'Black Friday' is on November 25, and is likely to see high shopping traffic in person and over the internet.
A survey conducted by Aladinia, which sells 'experiences' packages – such as mini-breaks, spa days and adventures – as gifts, showed 80% of respondents will use the reduced price campaign day to buy as many Christmas presents as possible.
But those interviewed have high expectations: Most will only make purchases, for themselves or as festive presents, if the price tag carries a hefty reduction.
In total, three in 10 will only buy anything at all on 'Black Friday' if they get at least 30% off the usual retail price, whilst 4% say they would only consider parting with their cash if discounts were as high as 70%.
Only 13% would be willing to spend for discounts starting at 10%, and nobody is prepared to shop on 'Black Friday' for prices reduced by any less than this figure.
Read more at thinkSPAIN.com