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'You deserve Spain': Ad campaign to encourage holidaymakers to return
18 May 2021 @ 09:51

A THREE-MONTH Europe-wide campaign has been launched by Spain's tourist board urging foreign travellers to return, backed by an €8 million investment and social media advertising.

“You deserve Spain,” reads the slogan across different photographs, the most frequently-seen being one of a family, from the back, standing on a beach looking out over the sea.

Instead of the usual bright sunshine, the people in the image are watching what is probably a sunrise over the sea – at least, if it was a sunset, they would need to be on the western shores of the islands or in Galicia.

Director of Turespaña, Miguel Sanz, says the advert has been pinned everywhere from Piccadilly Circus to German buses, and will stay there for the next 10 weeks.

The campaign is mainly targeting its top four European holidaymaker output countries – France, Germany, Italy and the UK – and to a lesser, but still significant, extent, the four main emerging Spanish tourism markets on the continent, Belgium, The Netherlands, Poland and Sweden.

Adverts are tailored specifically towards the four main 'niches' of visitors to the country – young adults, families, adults without children, and the retired population.



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