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Cameron Díaz launches wine with organic Catalunya grapes
13 July 2020 @ 19:42

ACTRESS Cameron Díaz has launched her own line of environmentally-friendly wine made entirely with organic grapes – from Catalunya.

The In Her Shoes and Charlie's Angels star, who will be 48 next month, has created the brand 'Aveline' jointly with her friend Katherine Power, and it so far includes one white and one rosé variety.

“If you're not drinking organic wine, what you're doing is drinking pesticides and who knows what else,” says the Hollywood legend.

“I've always believed that the key to wellbeing is in balance. Creating a 'clean' wine which is full of good things and free of dozens of unknown extra ingredients has helped me find this balance for when I'm enjoying a glass of wine.”

She describes the creation of Aveline as 'a birth' of what she considers to be her 'second child'.

The organic grapes, harvested in Catalunya, are 'fermented and processed without any unnecessary ingredients', Cameron says on her promotional video.

As a concept, it came up between her and Katherine Power during a conversation at her home in California, when Cameron realised that her efforts to lead a healthy lifestyle were 'all coming to nothing' with the wine she was drinking, so she started buying organic versions.

She described the change she felt after consuming the latter types to be 'radical', so she decided to market her own, mass-distributed and at an affordable price.



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