Ikea in Valencia opens today
Wednesday, June 18, 2014 @ 4:13 PM
SWEDISH furniture giant Ikea opened its brand-new Valencia store this morning (Tuesday) at 10.00hrs, handing out 10,500 euros' worth of vouchers to the first customers to set foot in the door – many of whom have been camping outside the building since Friday night.
Everyone visiting the store today is encouraged to dress in blue and yellow, the colours of Ikea and the Swedish flag, and free trolleys full of goods given out hourly to customers whose names are drawn out of a hat.
The first customer through the door was given a 500-euro voucher, and the next 100 visitors got a voucher for 100 euros, all to spend in store.
Before the grand opening, a breakfast was held at 08.00hrs with a mixture of typically-Valencian and Swedish food for the Scandinavian country's ambassador in Spain, Cecilia Julin; the store manager Carolina García; regional government president Alberto Fabra and mayor of Alfafar – the town where the shop is located – Juan Ramón Adsuara.
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