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Jerez de la Frontera: The Underrated Gem of Spain
Saturday, December 16, 2023 @ 1:01 PM


Jerez de la Frontera, a small city nestled in the south of Spain, is a treasure trove of cultural vibrancy and historical richness. Despite being undervalued as a tourist destination, it sees around 115,782 international and 199,941 Spanish tourists annually, compared to the more popular Cadiz, which reels in over three million visitors a year. Yet Jerez is an enchanting city that embodies the quintessential Spanish experience.

With an enticing mix of world-renowned wine and the rhythmic cadence of flamenco, Jerez's charm lies within its cobblestone streets, sherry-laden taverns, and historic palaces. Instead of chasing popular tourist traps, visitors to Jerez are advised to immerse themselves in the experiences offered simply by strolling along the streets.

Recognised as the capital of Andalucian horse culture, Jerez is the starting point of the renowned Sherry Triangle. The city presents a balance of tradition and modernity, where world-leading fashion brands are housed in centuries-old palaces and vibrant sherry taverns are pulsating with a mix of contemporary and conventional patrons.

The Enduring Echoes of History

The city’s diverse religious history is reflected in its architecture. Monumental buildings such as the resplendent local cathedral and a 12th-century Mosque inside a fortified Alcazar—a relic from the city’s Islamic past—offer a rich history lesson. The Alcazar, dating back to the 11th century, is Jerez's oldest surviving structure and houses the last remaining mosque of the original 18 scattered around the city.



The World of Wine

One of Jerez's principal draws is undoubtedly its viniculture. The city has long been a global cradle of wine, with sherry making up a substantial segment of Jerez's export economy since the 19th century. The city's wineries fall within the Jerez-Xérèz-Sherry denominaciones de origen (DO), the Spanish equivalent of France's Appellation d'Origine Controlée (AOC) for wine regions.



Visitors can savour the rich flavours of Jerez in traditional 'tabancos,' local taverns purveying a plethora of local wines, and explore the city’s wine heritage through various wine shops and the city's wine museum.

A Haven for Thrill Seekers

Jerez also plays host to adrenaline-infused events, such as the Motorcycle Grand Prix, held annually at the Circuito de Jerez since 1987. This event attracts motorbikers

ro m all around the world and is one of Europe's most-watched motor racing events.

Embracing Equestrian Excellence

The Royal Andalusian School of Equestrian Art Foundation in Jerez is acclaimed globally for its "How the Andalusian Horses Dance" show, a stunning exhibition of horsemanship. This highly recommended stop captivates visitors through the beauty and dexterity of well-trained horses.

Jerez de la Frontera: A city unmarred by excessive tourism and teeming with Spanish culture and history, offers a truly unique travelling experience. This underrated beautiful city surely deserves a spot on every intrepid traveller’s bucket list.

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