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Boost Your Business : An Expert's Tips

Michael Walsh. Twenty years business assessment and marketing counsellor for the Federation of Master Builders and Guild of Master Craftsmen (UK)

Does your marketing speak your customers' language
Monday, August 22, 2011 @ 1:29 PM

One billion people, evenly scattered around the world, communicate in English, which is recognised as the international language of business. Tens of millions of them visit Mediterranean Spain. If your marketing does not include information in professionally written English you reject a potential customer market far bigger than that of your own country.

If your first language is other than English; or if your English is not to the standards required of marketing journalism, then I can help you. I have thirty-five years marketing experience through the written word. Apart from her native Latvian my wife Valda speaks fluent Russian, German, French and Spanish.
 
It is essential that you market your products or services by using professionally written English language content. Online entrepreneur Charles Duncombe (BBC July 14, 2011) proved that a single spelling mistake on a website can cut sales by half. It destroys your business’s credibility.
 
Thousands of millions of prosperous people use the internet to socialise. They discover places of interest; identify products and services when making up their mind where to go and who to purchase from. Personal recommendation is always the best salesman but the beauty of internet selling is that it is your shop window; it is also opportunity for you to use your customers’ testimonials to recommend your business.  
 
The world truly is your market place: Many businesses sell more products and services to the outside world than they do to their own countries. A German handcrafts company sells most of its merchandise to the American market; a Latvian specialist in linen-made products sells more abroad than they do in Latvia. Selling and shipping abroad has never been easier or more profitable.
 
Point me in the direction of your website. I will give you an honest opinion as to its shortcomings, if any. There are no nasty surprises: If it requires it I can, for an agreed fee, give your website or marketing material a professional makeover for an agreed fee. A simple bank transfer results in your website content being presented as professionally as are the great corporate sales companies. Don’t allow poor English content to destroy your business credibility.
 
WHAT MY CLIENTS SAY
 
“Warwick and I both prefer your business profile write ups to anyone else’s.” – Pri Turner. Business Group Espana (BGE)
 
“It’s brilliant Mike. You are brilliant!” - Raquel Pérez. Raquel Pérez Legal Group. Marbella.
 
“Thank you so much, Michael. Your copy content will get into my clients hearts and minds much better than mine will.”  – Victor Teruel Solicitors. Alicante. Spain.
 
“Thank you for such beautiful display of words. I love it, compact and precise.” - Lily Trainor. Inspiration4Life.es
 
 “Many thanks for writing this very positive piece of text for me. No one could have done it better.” - Jeroen Quist. Quavitas Facilities. S.L.


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1 Comments


David Maun said:
Monday, November 19, 2012 @ 11:19 AM

Hi Mike, I would like you to have a look at our website and give me your honest opinion.Thankyou Dave
my email.dave@businessgas.com

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