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Boost Your Business : An Expert's Tips

Michael Walsh. Twenty years business assessment and marketing counsellor for the Federation of Master Builders and Guild of Master Craftsmen (UK)

TARGETING CLIENTS
Thursday, September 19, 2013 @ 9:56 PM

 

TARGETING CLIENTS

 

The owners of the outstanding Bacchus Restaurant situated in Los Alcazarez on Mar Menor have decided to sell up despite their restaurant doing very well. They have their reasons for doing so and they also have considerable business acumen. There is a growing Russian speaking community in this region. Russians unsurprisingly prefer Russian cuisine, ambience and atmosphere as do many non-Russians.

The restaurant’s owner contacted Nadia who quickly translated the couple’s English advertising copy to Russian. Apart from Nadia’s modest fee the sellers get so much for their small investment in their choice of advertisement.

For just €125 plus IVA they benefit from 1 / 8th full-colour space for one week in MK, one of Spain’s foremost Russian language tabloids. Their advertisement will also be seen in the online edition, read by Russians throughout the world, for one month. To top it all they get a free classified advertisement in the Classified Supplement. It is what we call a tasty deal. Interested in a similar deal? Check out www.michaelwalsh.es

 



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