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Boost Your Business : An Expert's Tips

Michael Walsh. Twenty years business assessment and marketing counsellor for the Federation of Master Builders and Guild of Master Craftsmen (UK)

13 October 2013 @ 10:30


.. .. .. and increase your client enquiries. There is a natural and understandable resistance to change. However, I believe that newspapers as we know them will soon become a curiosity just as are typewriters and vinyl recordings.

There is no way that newspapers can compete with online media. This week the Financial Times follows the trend, reduces its pages and relocates to its paid for online edition. In the UK, the Yellow Pages directory is history.

Today’s newspapers are so stuffed with advertisements that they might be better known as ad-papers. Let us take a brief look at the future of media advertising. Typically, you will pay €125 for a quarter-page advertisement in a local weekly newspaper. Even if you negotiate a 50 per cent discount this works out at €3,125 each year.

By spending as little as €400 in SPAIN in RUSSIA (new media) online magazine you get a home page business card sized clickable intro to your advertisement. This is the equivalent of a full-page full-colour page in a glossy magazine. It includes your contact details and link to your business website. That €400 would not even get you a weekly classified in a conventional newspaper.

Every day 400 - 500 Russian speakers (there are 350 million of them) browse SPAIN in RUSSIA looking for news, views, and businesses like yours. If you would like further information without commitment do contact me at or


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