We stayed in Almoradi for 5 months last winter and loved the town. We much preferred it to Algorfa which we visited on several ocassions...mainly because Algorfa is quite a small place with few shops and bars..and we like to be somewhere more lively. Both Almoradi and Algorfa are a few kilometers from the built-up coastline...which is easily reached if you want to visit. Being that little bit inland keeps both places very 'Spanish' ie they are local towns with shops and bars that remain open all year round.
Almoradi is a very friendly town with lots of shops, including an Aldi which lies just on the outskirts of town near 2 large supermarkets. There are Brits living there full-time, so you will be able to find someone to talk to in English once you get to know the place. Heather and Derek still own and run Cafe Vienna near to Almoradi's beautiful tree-lined Placa Major...with the help of their British partners. They are all lovely people who will help you locate anything you need. In their words...'We love it here and wouldn't dream of going back to the UK'. What we also liked about Cafe Vienna is the fact that they have a regular, Spanish, crowd that frequent their place. The market, every Saturday, is fantastic and you can buy the freshest, cheapest fruit and vegetables around. There are several internet cafes but our favourite one is run by an Spanish guy with very good English...on Calle 9 de Octubre (9th of October Street). Think I've remembered that right!
Also, if you're looking to rent your place out at all, you'll have more luck in Almorai. It took us three weeks to find a place available to rent...kindly helped by Mike who runs the estate agency and rentals business (HHH or Triple H as they call it) with his son from an office at home. They used to have a place on one of the town streets...until the rent was put up so much they decided to work from home!
For us there's no contest...it's Almoradi every time!