January sales officially start tomorrow, but most retailers have already reduced prices
Monday, January 6, 2014 @ 3:41 PM
SALES have started early this year across many parts of Spain – even though they do not officially kick off until tomorrow (Tuesday).
Some regions decided to begin the winter sales period – which runs until March 1 – the day after the bank holiday for New Year's Day in a bid to increase profits, given that the period leading up to Twelfth Night, or the Three Kings, is peak shopping time as families and friends buy each other presents.
Certain shops, particularly large department stores and high-street chains, chose to start their sales even earlier, on December 23, to capture customers buying presents for Christmas Eve, but these are still few and far between.
That said, fewer retailers than ever are waiting until tomorrow to begin their sales, realising that shoppers will be feeling the pinch after the festive season and be less likely to make unnecessary purchases.
Read more at thinkSPAIN.com