I know, everyone's probably been to see this by now but we only got round to seeing it last weekend. If you don't know about this it's the small village near Ronda that was painted blue as part of the promotion for the new Smurfs movie last year.
Most people had never heard of Juzcar (I for one) and so this publicity stunt really put this little village on the map. People started flocking to see the typical Andalucian village painted Smurf blue instead of the normal white.
And when you drive down the narrow road to get the village, when you see the first few houses it is quite funny and odd to see them painted blue. Sadly, the novelty factor pretty much begins and ends there.
You pull up to the entrance to the village, expecting to find someone dressed as a Smurf telling you where to park, but no. Just a guy in a reflective jacket who doesn't direct any cars anywhere. Maybe it was a Smurf holiday?
So you park up and start walking into the village. There are a few Smurf paintings on some walls and you do eventually come across a shop selling smurfy stuff (pitufo is Spanish for smurf by the way).
You also come across a bit of cardboard stuck to a lampost pointing you to "El bar de Gargamel" where you'll find the owner of the bar dressed as the evil one from the film. He actually does look like Gargamel too!
But apart from the shop and the bar, after walking around the village for half an hour that's about it. There's really nothing else to see or do. It's just a normal sleepy village but blue instead of white.
Have they missed an opportunity?
Spain is in a terrible state at the moment with massive unemployment. I can't be the only one who thinks that there is money to be made in the little village. I spoke to the owner of the B&B there and he said that he's fully booked every weekend., so obviously people have been and are still going to see the village.
Why were there no Smurfs walking around that you could have your picture taken with for a small fee? My kids would have loved that and I would therefore have willingly coughed up the readies.
Imagine a photo with Smurfette? Even the men would have gone for that 
What about some Smurf rides for kids? Or a Smurf train to take people around the village?
Or a Smurf cake stall? Or Smurf blue slush puppies (the Spanish love their "granizadas")? Smurf face painting?
Surely there must be a hundred ways that people could get creative and get money out of the thousands of people visiting the village every week.
We left the village on Saturday after 30 minutes and we hadn't spent a single cent. And that, believe it or not, makes me a bit sad. I was more than happy to pay a few Euros for the kids to be entertained yet the opportunity just wasn't there.
Come on, in such tough times people need to grasp opportunities whilst they are there. The Smurf village novelty will eventually wear off and probably never return but some people could have made a mint if they'd been a bit creative and got themselves down to the village in their homemade Smurf outfits.
If I'd been unemployed or desperate for money, you know where you would have been able to find me 