'Black Friday' fever hits Spain and Amazon starts five days early
Wednesday, November 25, 2015 @ 1:47 PM
'BLACK Friday' will see shops all over Spain offering huge discounts of up to 70% for one day only on November 27 - although some larger chain stores have agreed to keep their prices axed until close of play on Monday.
The weekend is normally followed by 'Cyber Monday', where online stores continue with incredible offers.
But some - including Amazon Spain - have started early.
Books, music, films, cosmetics and even certain edible and non-edible groceries can be bought for silly prices already, with the huge internet-based entertainment store having started its 'Black Friday' this Monday, or two days ago.
Amazon.es is aiming for the annual 'discount date' for 2015 to be a record in terms of sales.
Although web-based shopping, or eCommerce is still largely in its infancy in Spain, a growing number of chain stores and designers have gone digital - including Zara last year - and in recent years, the global auction site eBay as well as Amazon opened Spain-specific pages.
Whilst Amazon.es only joined the 'Black Friday' craze three years ago, it sold four times as much on that date last year than it would on any normal Friday, says director-general François Nuyts.
And a large chunk of this goes to small businesses or one-man bands, since outside sellers can trade on Amazon and in the case of the Spanish version, they account for 30% of all 'Black Friday' offers.
Read more at thinkSPAIN.com