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O'Leary's charm offensive: Ryanair recruits marketing director to help soften its image
16 October 2013 @ 22:47

It is an airline famous for its unapologetic focus on profits and unforgiving attitude towards customer service, but it seems that Ryanair has, somewhat surprisingly, decided to take a different tack with its image.

The low-cost carrier is advertising for a marketing director, reportedly to help soften its image.

The successful candidate will become the Ryanair spokesman across all markets, delivering the airline's message on "safety, customer service and low fares".

The job advertisement comes after Ryanair was voted worst airline for customer service by Which? magazine and CEO Michael O'Leary was criticised by shareholders.

Like 0


foxbat said:
17 October 2013 @ 08:23

It would have to be a very desperate person that applies for that post!

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