A new brand......
Banco Sabadell has launched the new brand SabadellCAM, under which it will operate in the Valencia and Murcia regions after absorption of the Alicante based CAM Bank.
The offices of Sabadell and the CAM will be identified from now with this new brand, which is "a decisive step" to complete the project of integration of both entities, as reported by the Catalan bank in a statement.
The president Josep Oliu entity has decided to choose this trademark to express his "total commitment and involvement" with the traditional territory of CAM Bank operations.
"The results of different studies and market analysts point out that customers perceive the brand as the next CAM, close in a spirit of service and, of course, represents a remarkable connection to this historic company," explains Sabadell.
With this brand, Sabadell wishes to express the values under which it operates, such as "market orientation, austerity, ethics, social responsibility, prudence and professionalism."
So says Sabadell, both commercially and from the point of view of social perception, the decision to incorporate the brand in Banco Sabadell CAM will have, "undoubtedly positive effects both network-internal-and external-trade-customers."
The first studies of adaptation and incorporation of the new brand SabadellCAM will begin from this July.
It will be from September when changes occur in the offices of Banco Sabadell and Banco CAM in Valencia and Murcia, so as to unify its image under one umbrella brand SabadellCAM.
This process of change will take place gradually and will end, in December, when nearly 700 branches of Sabadell and CAM in these two regions will be identified with its new trade name.