LOW-COST airline routes between Spain and northern Europe are on the increase as tourism figures pick up, and the latest new flight opened links Tenerife South with Amsterdam.
A new EasyJet route due to launch in December will fly twice a week until May, but if it turns out to be a success, will continue through the summer and possibly beyond.
President of the Canary Islands' regional government, or Cabildo, Carlos Alonso says Dutch holidaymakers have risen in number by 7% in the past year, largely due to promotional activities Tenerife in particular has been carrying out in The Netherlands.
In fact, the Dutch have long been a huge market for Tenerife, with 110,000 of them visiting the island in the first nine months of 2015.
At present, flights from Amsterdam, Eindhoven, Rotterdam and Groningen are run by Ryanair, Thomas Cook, Corendon, Transavia, and Arke Fly, the latter a branch of TUI, meaning EasyJet will offer a further choice for those seeking to book trips at minimal cost.
The Netherlands itself has also been investigating Tenerife in order to promote it to residents of the North Sea nation – De Telegraaf, which has over 1.5 million readers, and the lifestyle and fashion magazine Nouveau both visited the Canaries and published special features on Tenerife.
Travel and trends website YourLittleBlackBook.me, which has over 41,000 fans on Facebook, has taken a recent trip to the island.
These media went to Tenerife as part of a programme run by the island's tourist board and the advertising agency O2, and included trips to La Laguna with a cycle tour of the old town, La Orotava, and Puerto de la Cruz, plus a wine-tasting session at La Casa del Vino, a star-gazing excursion and a whale-spotting outing.
“Dutch tourists seek active holidays, where they can practice outdoor sports and enjoy excursions in a mild year-round climate,” says the island's tourism councillor Alberto Bernabé.
Read more at thinkSPAIN.com