BRITISH holidaymakers will be targeted by the provincial council of Castellón in a bid to boost foreign tourism in this hitherto undiscovered stretch of the Comunidad Valenciana's coastline.
Whilst the provinces of Alicante and, to a lesser extent, Valencia are already well-known to UK visitors and expatriates, the third province in the region, Castellón, still has a long way to go to catch up.
Yet its undeniable attractions are very similar to those of its southern neighbours, especially in terms of its idyllic beaches, numerous spa resorts and golf courses, plus vast, mountainous countryside, remote hideaways, Mediaeval castles and other historic monuments – and like the province of Valencia, Castellón still retains a very 'Spanish feel', in contrast to the southern half of Alicante where the northern European 'stamp' is far more obvious.
Also, like a large part of Valencia, being unknown to foreign holidaymakers means the province of Castellón remains relatively cheap in terms of hotels and other accommodation, and holiday home purchases.
To this end, the provincial council, or Diputación de Castellón, has decided to cash in on low-cost carrier Ryanair's decision to start running flights from Bristol and London Stansted to the as-yet barely-used airport of Castellón, by launching a major tourism campaign in the UK.
Tourism authorities are targeting London and Bristol first, because of the proposed air links, although in practice these flight routes will also open up Castellón's Costa del Azahar to East Anglia and the south-east, the West Country, south-west and south Wales as well as the two cities themselves.
Read more at thinkSPAIN.com