Wake Up Now :

Entrepreneurs — especially young ones — tend
to tap their friends for business advice. But
that can be a mistake. The reason is, friends
tell you what you want to hear. For what you
need to hear, a mentor is often a
better bet.

A mentor could be a professional who advises
entrepreneurs for a living or someone working
in a related industry who is willing to help
you.

And unlike your friends, mentors are typically
more removed from you and your business. So
they tend to be more comfortable delivering
bad or critical news and advice.

And since many of them have either started up
businesses in the past or have worked in
industries that you’re trying to shake up,
mentors can also fill experience gaps, as well
as impart their wisdom on how to handle
specific business challenges.

So how do you find a qualified mentor? You
could luck into landing a suitable mentor.

But most often, you’ll need to spend time
networking among friends and colleagues and
attending industry events and get-togethers.
Be sure to set your sights on someone who
could be a good role model, someone who has
the skills and personality that match your
chemistry, and most of all, someone who is
actually getting the results you want for
themselves.

 Carpe Diem : European.