GETTING KNOWN COST EFFECTIVELY
01 November 2011
Are you running a small business or wish to promote yourself; to raise your profile? If so you need the equivalent of today’s business card; the personal profile website. Think of it as an online full colour illustrated brochure of you and what you do.
Let us imagine someone is interested in you; who you are, what you do and perhaps what you can offer to them. Simply click and send them a link to your website; put your web address on stationery, business cards.
It is an online brochure. There will be one or two of your favourite photographs, portrait and performing, and a little about you. Your name and what you do: In my case ‘Michael Walsh International Journalist, Author and Ghost-Writer.
Follow this with a 100 – 150 description of yourself. I would write:
‘A professional journalist and writer, my work has appeared in media throughout the world. The author of eight books I ghost-writer for many authors. A columnist for the Euro Weekly News, which enjoys a readership of 500,000 each week, I write articles and comment on the human condition; contemporary life and I profile artistes and celebrities.
For twenty years a business mentor for the Guild of Master Craftsmen, the United Kingdom’s largest quality assurance body. There are few as well qualified to identify and highlight the most important things about you and the service you provide.’
These are my 96 words. Perhaps glowing testimonials from people who think you are wonderful. What you offer. You will wish to add: ‘Contact me for further details, fees and services I offer’.
Do not worry if you are not good at that sort of thing or if your English is not good; I do this for you. All you need do is fill out the small questionnaire and leave me to do the rest. Ask for one
When I have profiled you I return it to you for checking. Satisfied, I then hand it to my website creator and within seven days you have your online ‘brochure’ website for much less than the cost of conventional brochures, which need to be physically handed out.
I add flair; I use word cosmetics to bring out the best in you so you become the most important person in the world to your fans and clients. You will read your own website and say: ‘woo-hoooo; is that me?’
The total fee for your professionally written profile is just €150. It includes a FREE one-page website with appropriate domain name (ellenballet.com) and email address. The future annual fee is just €50 for website administration. Should you require a more sophisticated web presence the fees are equally reasonable. Contact me now at quite_write@yahoo.co.uk
Posted at 14:16 Comments (0)
ARTISTES, CELEBRITIES AND SOCIALITES
30 October 2011
Artistes, celebrities and socialites are their own businesses and their first line of business is to sell themselves. Society’s cream goes to great lengths, and expense, to use photography to present their personas as they wish the world to perceive them. Fine but the pen is still more powerful than the lens. Certainly people are informed, amused and enchanted by those fortunate enough to be born with God’s gifts; those in the public eye still need to be supported by written marketing flair, especially when it draws on the inspiration that only a poet can portray.
I can provide a self-image CV, profile or web content that will highlight a celebrity, artiste or socialite persona to maximum effect. I provide makeovers by using the creative gifts of word spin.
How important is it to do so? Such personalities are driven, they are exceptional and they have much more to offer the world than they ever take from it. Such wonderful people are all too often under-rated and unappreciated. They are the oil in society’s moving parts. Charitable courses are highly dependent upon them. Whatever we do or enjoy in life you can bet your life there is an unappreciated publisher, financier, artiste, celebrity or persona de la cream to remind us that our world is vibrant and worth living to the full.
Their personas are their livelihoods. Our personal relationships too are important. Dating agencies are of course an important part of creating lasting relationships; they have replaced the dance hall era as the ideal place to meet a partner. That’s good; it is safer. Dating agencies are no different than agencies who act on behalf of artistes, celebrities, socialites, and those in the public eye. They sell people to people.
As I write this blog I receive an email from a person in the entertainment industry. They are looking for a female Spanish / Latino singer to decorate their CD album. See what I mean, people buy people and people sell themselves to other people.
Many looking for their soul mate or seeking a lasting business relationship now use the skills of a professional writer to create a word-image of their personalities, their likes, dislikes, their lives and their social circle. They need to set out their aspirations and of course they need to be precise yet diplomatic in identifying their desperately sought for partner in life (or business). That is not something to be taken lightly; hence the need for a gifted scribe who can turn Cinders into a charming princess and paupers into princes.
Posted at 11:30 Comments (0)
K.I.S.S. KEEP IT SIMPLE, STUPID
08 October 2011
Like most blokes I am attracted to cars; not just shopping trolleys but the real head-turners. This week I read a review of a top carmaker’s latest marque. I wish I hadn’t bothered. The picture said it all but I anyway decided to read what was written about it. I have been a driver for over forty-years. I am literate in the English language but to be honest, by the time I reached the last paragraph, I realised I didn’t understand a damned word of what the reviewer was on about.
There was plenty on 380PS (280kW) and 332lb ft (450Nm) and I now know it can sprint to 62mph (I live in Europe) in 4.4 seconds. The rest of it was in similar vein. It is powered by a hybrid powertrain. You understand? Neither do I. It was hi-tech gobbledygook. An exciting read I am sure for an F1 mechanic but for your average Joe it was incomprehensible.
One of the first things I learned in selling was K.I.S.S. Keep it Simple, Stupid. Time after time I have seen sales lost because the ‘salesman’ speaks in a language perplexing to the customer; that’s the guy with a glazed expression on his face.
When just ten-years of age, which is over fifty years ago, I recall a billboard advertisement for the same manufacturer’s car; a previous model of course. It showed a picture of a Jaguar car with the words words: ‘Grace, Space, Pace.’ Those three simple words said it all; I still remember it all these decades on. That is what I call effective advertising.
I was a teenager when I opened up a copy of LIFE Magazine. For those old enough to remember, LIFE magazine was America’s most iconic periodical. A single page advertisement must have cost an arm and a leg. I was puzzled for a page was completely empty. I then spotted a sentence at the bottom of this blank page: ‘We were about to show you a picture of our millionth Volkswagen but we are sorry, we have just sold it.’ How many Volkswagens have been sold since?
On the other hand I see so many advertisements that have only one purpose; enriching the newspaper’s publishers. Don’t blame them; within the law they simply carry out their customers’ wishes but their advertising personnel will be happy to offer advice. They want your advertisements to work. However, they are newspapers; they are not sales and marketing schools.
It is down to you to give some thought to your advertisement’s USP. What are USPs? Am I talking gobbledegook now? A USP is an acronym for ‘Unique Selling Points.’ They are any selling point that separates your business from your competitors. It is no point in repeatedly saying yours is the best or the cheapest restaurant in town. Every restaurant claims that dubious accolade. It is a cliché, nothing more.
It is an insult to the intelligence to advertise ‘free estimates’ when the customer knows you are desperate for an opportunity to quote. Speak your customers’ language; keep it simple and honest. Outline the benefits engagingly and you will not have to sell on price. Remember; if people bought on price they would all be running around in Ladas.
Posted at 11:16 Comments (0)
COULD YOU BE A MYSTERY SHOPPER
01 October 2011
Have you ever stood desperately looking around a department store for an assistant, rolled your eyes and muttered about the lousy service in a restaurant? If so there may be the perfect job for you. Why not be a mystery shopper?
Like most good ideas the shopaholics dream job started in America. The chairman of a car manufacturing company was losing customers to rivals and couldn’t figure out why. It couldn’t be car quality as his own company‘s cars were better. There had to be a reason and the problem gnawed away until there was a flash of inspiration: Could it be poor service? He quickly pulled together a team of what are now known as mystery shoppers. The only skills required of them were to act normal, pretend to be genuine shoppers, and report back on the service received.
SALESMEN AND STARVING KIDS
His intuition proved right. The mystery shoppers calling at the company’s car showrooms they were often met by a ‘sales force’ totally lacking in people skills let alone selling skills. No wonder customers were going elsewhere.
Putting it to the test I visited four main dealer car showrooms. If I was expecting the hard sell I was soon proved wrong. The first was good. He listened to my needs; took his time pointing out features that fitted my requirements. No extra training required for him.
No.2 and No.3 couldn’t have sold sweets to a starving child. When their so-called salesman condescended to approach me to ask if he could be of assistance, without showing much enthusiasm, I had already decided not to buy. It seemed the feeling was mutual. He clearly didn’t want to sell. Another told me they didn’t have the model I required in stock and turned his back. Hey! We’re talking about an £18,000 top of the range car here and he wasn’t fit to be on a supermarket check out.
SALESMAN OF THE YEAR
At last I found the world’s best salesman. I did the talking, he did the listening; I knew what I wanted, so it seemed did he. He had the model to show me; my preferred colour no problem. He introduced me to a client who had already bought the same model.
I was introduced to ‘parts’, shown the service bays and introduced to the team manager. He would be responsible for maintaining my car. In the meantime a cup of tea was offered, on a saucer and with biscuits too. I just didn’t want to leave this place. A hotel could have learnt from it.
By the time we went for our test drive I knew the service inside out. What followed was the most delightful drive through the surrounding countryside as we talked about the car’s qualities. When we returned I was delighted with the car not to mention the superb service. In a lifetime of sales I had never before been so impressed by a guy who was undoubtedly a contender for ‘Salesman of the Year.’
SNEAKY SNOOPERS
The mystery shopper will later complete the paperwork. It may involves as many as 100 - 150 questions but surprisingly none too arduous. Each question is followed by several tick boxes as to response.
How long was it before you were approached: 1. immediately. 2. quickly. 3. several minutes. 4. Not at all. Was the greeting courteous: 1. very. 2. yes. 3. not particularly. 4. no. How would you describe the food: 1. excellent. 2. good. 3. poor.
The completed paperwork is forwarded to the agency; evaluated and a report submitted to the agency’s clients. They have identified problems through the customers’ eyes and now there is opportunity to put matters right; to stop the loss of clients to rivals.
Most department stores, main dealerships now use mystery shopper agencies to carry out spot checks. Some will cringe at the thought of being spied upon during their day’s work. I put it to a couple of teenage staff of a large electrical goods retailer. ‘Doesn’t this chain use mystery shoppers to check you guys out? It must be a real pain.’
I half expected them to pull a face and make a few off the cuff choice remarks about sneaky snoopers. I was in for a surprise. Both loved the idea and said that when quiet they passed much of the day guessing which of the genuine customers might be a mystery shopper. They could actually see the benefits of the service.
Ask yourself this. How many retailers or other service providers do you avoid because of a bad experience? I can name a dozen which I no longer visit because I have felt let down by them.
While rude Robert is turning customers off at the front his boss is in the backroom writing out advertising cheques to replace lost customers. Robert is costing him a lot more than his wages. In my experience businesses I no longer use left much to be desired. I waited too long to be served, a staff member had an attitude problem; the food was cold; car park attendant over officious, prices too high. A company unaware of client disappointment means a haemorrhage of customers heading straight for competitors. It costs nine times as much to replace an unhappy customer as it does to retain a satisfied one. The cost of replacing a disapproving one costs far more than the fee paid to the mystery shopper. ©
Posted at 17:24 Comments (0)
Winners and Losers
24 September 2011
The philosophy of ASDA (Wal-Mart) supermarkets is easy to grasp. Their advertising is aimed primarily at young couples. It has little to do with the good looks and vitality of young people. When a couple, at an early stage of their relationship, start shopping they may spend say €30 - €50 a week, which is hardly a fortune.
The marketing departments of supermarkets wisely have their calculators out. Without allowing for inflation they figure out that, if they keep youngsters happy, then when they have children they will spend €5,200 a year; you can buy a car with that kind of money. Over 40 years this sum will morph into €208,000. That is what I call business shrewdness; it is the value of customer satisfaction and loyalty.
Banks were similarly minded when offering inducements to students to open accounts. Today’s penniless student is tomorrow’s doctor, solicitor or schoolteacher. They and their families will need a mortgage, loans, insurance, and much else. The impoverished student will eventually represent about €75,000 - €200,000 business each year.
I was reminded of this when my wife and I visited a Spanish restaurant on the Costa del Sol and explained that we wanted just a bottle of wine between us. We were told by the restaurant’s meet and greet concierge that tables were for diners only, despite there being a number of empty tables.
It was no big deal; we went instead to a competitor across the plaza. There we were treated as valued customers and in future will dine there regularly. As we enjoyed our drinks we could see several of the earlier restaurant’s tables remained empty as were the heads of the proprietors.
The smart operator would have welcomed and made a fuss of us; not for the paltry profits from a €10 bottle of wine. No, they would have considered this a golden opportunity to showcase their restaurant and establish friendship with potentially regular customers.
Perhaps they thought we were tourists; not that this should make a difference for tourists stay and spend; they also recommend and return year after year. As it happens we are not tourists. We live here; we are in business, we entertain regularly; family, friends and business clients. Imagine the value of such clients they turned away.
As I have said so often; there is nothing much wrong with Mediterranean Spain; it can tick every box imaginable; run rings around competitors because of its many advantages. Sadly, it cannot survive, let alone prosper, when there are so many business proprietors not fit for purpose. They spoil it not only for themselves but for the Spanish and local economies.
Robert Louis Stephenson, the great writer, once observed: ‘Politics is perhaps the only profession for which no preparation is thought necessary’. He obviously hadn’t had any dealings with many business owners in Spain.
Posted at 22:49 Comments (0)
When the Customer is King
18 September 2011
There were times within living memory when restaurateurs and those providing for the chill-out trade could be laid back about their approach to business. They could afford the dubious luxury of adopting a take it or leave it attitude towards customers. I recall one restaurant manager telling my companion and me they were closing. They were not; he resented our not ordering a meal, although their drink prices were heavily loaded. Another airily told us to join the queue for a table; another sniffily suggested we return later. What goes round comes round, amigo.
Let’s look on the bright side of recessionary things; customers are hopefully better treated when they are as rare as hens’ teeth. During the recession it is the customer who calls the shots and they can be damnably discerning. It is their privilege to be so.
Businesses can do more to help themselves. It is at times like this when business proprietors really do have to pay attention to detail in order to make their service more appealing than those of their competitors. Being nice to customers is the obvious way. Let me offer advice that will have them reaching for the smelling salts: Why not give your customers something for which they don’t get billed?
The Chinese restaurants don’t need any lessons in business psychology and are much appreciated for ‘throwing in’ a free bottle of wine or two, or placing the help yourself Schnapps on the table. It is a customer-building art that penny-pinching Europeans could learn from.
I was part of the business gift revolution. As a young man I worked as a salesman for the Blackpool-based Starline Business Gift Company. It was an American-imported concept by which businesses actually gave your customers free gifts. It was a fairly tough thing to sell in Britain but ironically the smaller enterprises were the first to catch on.
A lady who regularly visits her hairdresser is a goldmine but until I called at the hairdressers a simple thanks were thought enough. After I had made my point the customer’s lifetime loyalty was earned by a simple gesture. The hairdresser, after the hairdo, would press a pouch containing a rainhood into the client’s hand, in case it rained. It was a small thank you that cost coppers but I can’t tell you how much this small act of appreciation was valued.
Garages were good customers. On servicing or repairing a client’s car they would attach a key fob to the car keys. On it of course was printed the garage contact details in case of breakdown. Again, for a few coppers outlay a client’s goodwill was gained.
Calendars and desk items were other ways of building and keeping customers loyal – and your business name on their desk. Printed pens; I sold them by the thousand. It was a doubled-edged business booster as on the one hand it was an appreciated gesture of thanks whilst the customer was giving the business a free advertising ride.
A London-based estate agent never advertised. Instead, he always made sure there was a welcome home hamper delivered on the day his clients moved in. His customers did his advertising for him. Guess which was cheapest. Go on; give your customer the occasional free dessert and get them back time after time.
Posted at 22:15 Comments (0)
Poor spelling cuts sales by half
04 September 2011
An analysis of website figures by a top online business entrepreneur shows a single spelling mistake can cut online sales in half. Charles Duncombe says “Poor spelling is costing the UK millions of pounds in lost revenue.” He goes on to say: “I am shocked at the poor quality of written English.”
He says it is possible to identify the specific impact of a spelling mistake on sales. His company measured the revenue per visitor and found that revenue was twice as high after an error was corrected.
“Spelling is important to the credibility of a website. When there are underlying concerns about fraud and safety, then getting the basics right is essential. Even cutting edge companies depend upon old-fashioned skills because when you sell or communicate on the internet 99% of the time it is done by the written word. Spelling is important to the credibility of the website.”
The problem is far worse in Mediterranean Spain than it is in the United Kingdom. I have been beating my head against a brick wall for years over this basic business error. I estimate that 70 percent of websites lose credibility and business because of poorly written content. Many Spanish-owned websites, aimed at English speakers, do not have English language content.
Depressingly few business owners do anything about it; many cannot see it. Let me give you an example. An estate agent had done me a favour and I was looking for some way I might repay him. Browsing through his company’s website I cringed at the poor grammar; the lack or incorrect use of punctuation; the abysmal lack of marketing flair. In a word it was amateurish. This was my opportunity to repay his kindness: I offered to give the website’s content a free makeover. What was his reaction? “Thanks but no thanks; Eileen (his wife) did it. She thinks it is perfect and wouldn’t take kindly to being corrected.”
I despair. Would a reasonably educated person likely have confidence in a plumber or garage, let alone an estate agent, who cannot spell or string a sentence together?
The latest findings are endorsed by business organisations. James Fothergill the Confederation of British Industry’s head of education and skills, warned that too many employers had to invest in remedial literacy lessons for their staff. The William Dutton Oxford Internet Institute agree: “When a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue.”
NOTE: My website and brochure makeovers do what cosmetics do for plain women; my methods are called word flattery. My fees are modest, especially when set against lost business. To fail to address this problem is the perfect example of spoiling a ship for a ha’porth of tar. Send me your website address for a free and honest analysis. quite_write@yahoo.co.uk
Posted at 09:43 Comments (0)
12 More Profit Boosting Business Tips
30 August 2011
In the face of falling demand and intense competition every order has to be fought for. Getting it right isn’t an option; it is a survival strategy. Business owners often become complacent leading to a haemorrhage of lost orders that can cripple a firm. Most failings are avoidable. Here are twelve tips to help you survive tough times.
- A good media advertising representative wants you to succeed. A small advert placed frequently works better than the occasional larger one. Always use USP (unique selling points). Special offers or Free Pillows for example.
- If you live in a bi-lingual area it doesn’t cost much to make your website bi-lingual. You wouldn’t put a notice on your door: ‘English Speakers Only’ would you? If the wording of your website or brochure is amateurish you will invite ridicule, not orders.
- Make better use of e-mails. They are real sales boosters when you know how. They have at least ten advantages over the telephone.
- Poor signage is a no-no. How often I have heard it said: ‘But our customers know where we are.” Hello! The new ones do not. An attractive high visibility sign will be seen by hundreds, perhaps thousands a day.
- First impressions count. Sales are lost when potential clients telephone an answering machine. A telephone answering machine cannot answer questions, which is why most people call in the first place. Be polite; listen and respond transparently.
- If you are in business then being a sales person comes with the territory. Improve your people skills; be pleasant, informative, highlight the advantages of your service, and ask politely for the order. Ignore a client’s spouse or partner at your peril.
- If you don’t get the close right you won’t close. Be a pully-pully not a pushy-pushy salesperson: Instead of saying direct: “Do you want to order?” say instead, “Which would you prefer?” or ‘Would Tuesday be alright or might Wednesday be better for you?’
- Clients are offended and inconvenienced by poor timekeeping. If you are unavoidably delayed call them; explain; invite their understanding or suggest an alternative in order to avoid inconveniencing them.
- Customers are not stupid; do not treat them as though they are. Explain what has gone wrong, what is necessary to put it right and why.
- It is infuriating to be given a bill without a break down. If you do so you invite the allegation that you are cheating or over-pricing. Again, transparency keeps customers happy. Happy customers are your best sales staff.
- A man bought a business. The first thing he did was ask for a list of dormant clients. He discovered most had left due to poor service. By informing them of the change of ownership and addressing their concerns he learned lessons. Best of all he enticed most back.
- Always leave two or three business cards in your customer’s home or premises; where they can be seen. Respectfully ask your customer to recommend you and ask if they have friends or family who may be interested in your service. The most important rule of all: Always thank your client for their custom.
By following these basic rules you can double, even treble your turnover without it adversely affecting your outgoings.
Mike Walsh is a professional business marketing copywriter with an outstanding record of writing brochure and web content that sells products and services. If your written content is sloppy the affect is the opposite to that intended; it turns customers away. E-mail quite_write@yahoo.co.uk and visit www.michaelwalsh.es
Posted at 09:12 Comments (2)
Business Image is Everything
28 August 2011
If a house shows clear signs of neglect, peeling paintwork, overgrown garden and broken driveway, you will not be surprised if on entering you find the furnishings threadbare, a home desperately in need of decorating and a family past caring. Chances are you wouldn't set foot inside it.
Why then do businesses turn a blind eye to shabby exteriors and signage; unpainted and often filthy premises and vehicles? Company stationery is a duplicate book with a rubber stamp heading. If printed at all it was probably done with a John Bull outfit. Cheap printing doesn't necessarily mean a cheap business but that is the impression it gives.
FAULT CORRECTION: Step back. Take a look at your business through the eyes of your customers and ask yourself if that is the impression you wish to give of your business? Would you do business with you? If not, sort it.
MUST DO
First impressions count. Freshen up your premises with a coat of paint or if it needs a wash run a hose over it. A scuffed badly maintained vehicle will destroy a firm's credibility. A clean smartly liveried van will generate respect and interest. Include a landline telephone number and an address, even if in small writing as it inspires confidence. Potential customers are wary of those who trade solely from a mobile.
SIGNAGE: With reasonably priced do-it-yourself signs available across the counter there is no excuse for poor signage. The visible exterior of your business is a direct reflection of your professionalism or lack of it. It is your company's business suit.
VINYL SELF ADHESIVE SIGNS: Sign makers offer self adhesive vinyl lettering in a wide variety of sizes, styles and colour. The cost is modest and repays itself many times over. They are easily applied to windows, paint work, vehicles, etc. Your supplier can fit them if you wish.
'A' BOARDS: Hinged pavement signs are worth their weight in gold because they catch the eye of those looking ahead rather than to their left and right. When after 4 years trading I placed an 'A' board outside my shop it attracted scores of new customers who had passed every day but had not previously noticed my business.
MAGNETIC SIGNS: Usually 2' x 1' magnetic signs fit to the sides of your car or van. They don't cost much but the effect is almost the same as having two extra shop windows running around town. Make your cars and van work for you. Magnetic signs can be slipped on and off and placed in the boot when socialising.
What would a superstore charge you for placing your 2' x 1' outside their store every day? I used to park my signed up car outside local supermarkets each day and walk to my business. Hundreds maybe thousands of passers-by saw my signs each day and it didn't cost me a penny.
SITE BOARDS Switched on tradesmen often erect their sign outside premises where they are working as these can generate many enquiries and are still in place after work has finished for the day.
SITE PLAQUES If you are doing outside work on homes or business premises your sign written van is there just a few hours each day. Why not get your customer‘s permission to have pinned to the wall for the duration of the work being done: ‘Landscaping by Green Fingers'. Telephone number. Perhaps you have provided gates or railings, a wall, a garden feature. Again a small metal plaque pinned discreetly to the work completed: ‘’Created by Garden Design. Tel. No.’
RAISED LETTERING Off the wall (or sign base) raised letters (they are called plug letters because they stand off the wall). These come in all shapes, sizes and colours and often reflect corporate image. These are semi-permanent and good examples of these can be seen on any high street. Just a little more expensive but plug lettering can create a superb image; it is not difficult to fit; a sign maker isn’t needed. Just a rule and the usual screws and screwdrivers.
SIGNWRITING There is a permanence and craftsmanship to signwriting. There are occasions when only traditional signwriting/lettering will provide the ambience that you are looking for. Such signwriting gives you artistry and flexibility in style, image and colouring.
TIP Never ever claim to be a member of a trade association if you are not. This could mean a sticker on a vehicle you have bought or on a premises you have taken over. Fines for misuse of trade association logos is taken very seriously by courts. Fines can be as high as £10,000. Plus the unwelcome publicity could put you out of business.
Mike Walsh is a professional business marketing copywriter. He will advise and if required give your website and business brochures a professional makeover. Sloppy content and poor spelling turns clients away clients. E-mail quite_write@yahoo.co.uk
Posted at 10:17 Comments (2)
Does your marketing speak your customers' language
22 August 2011
One billion people, evenly scattered around the world, communicate in English, which is recognised as the international language of business. Tens of millions of them visit Mediterranean Spain. If your marketing does not include information in professionally written English you reject a potential customer market far bigger than that of your own country.
If your first language is other than English; or if your English is not to the standards required of marketing journalism, then I can help you. I have thirty-five years marketing experience through the written word. Apart from her native Latvian my wife Valda speaks fluent Russian, German, French and Spanish.
It is essential that you market your products or services by using professionally written English language content. Online entrepreneur Charles Duncombe (BBC July 14, 2011) proved that a single spelling mistake on a website can cut sales by half. It destroys your business’s credibility.
Thousands of millions of prosperous people use the internet to socialise. They discover places of interest; identify products and services when making up their mind where to go and who to purchase from. Personal recommendation is always the best salesman but the beauty of internet selling is that it is your shop window; it is also opportunity for you to use your customers’ testimonials to recommend your business.
The world truly is your market place: Many businesses sell more products and services to the outside world than they do to their own countries. A German handcrafts company sells most of its merchandise to the American market; a Latvian specialist in linen-made products sells more abroad than they do in Latvia. Selling and shipping abroad has never been easier or more profitable.
Point me in the direction of your website. I will give you an honest opinion as to its shortcomings, if any. There are no nasty surprises: If it requires it I can, for an agreed fee, give your website or marketing material a professional makeover for an agreed fee. A simple bank transfer results in your website content being presented as professionally as are the great corporate sales companies. Don’t allow poor English content to destroy your business credibility.
WHAT MY CLIENTS SAY
“Warwick and I both prefer your business profile write ups to anyone else’s.” – Pri Turner. Business Group Espana (BGE)
“It’s brilliant Mike. You are brilliant!” - Raquel Pérez. Raquel Pérez Legal Group. Marbella.
“Thank you so much, Michael. Your copy content will get into my clients hearts and minds much better than mine will.” – Victor Teruel Solicitors. Alicante. Spain.
“Thank you for such beautiful display of words. I love it, compact and precise.” - Lily Trainor. Inspiration4Life.es
“Many thanks for writing this very positive piece of text for me. No one could have done it better.” - Jeroen Quist. Quavitas Facilities. S.L.
Posted at 11:29 Comments (0)
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